Terri Senft is credited with coining the term “micro-celebrity”, and as soon as you hear it, you probably have a decent idea what it means. It’s the result of using social media to gain a significant following on your outlets (Blog, Facebook, Twitter, LinkedIn,…), in hopes of maximizing your few moments of fame. With direct access to our global list of potential clients, entrepreneurs are becoming increasingly aware of our ultimate brands; OURSELVES!
But lets face it, getting 5000 Twitter followers isn’t rocket science, especially since many people auto-follow those who follow them, and Facebook friends are a dime a dozen, so what gives? If an entrepreneur is out to gain notoriety and (let’s not beat around the bush), financial success, how can they turn 5000 Twitter followers into money? How can 10,000 Facebook friends translate to bucks? The information out there on how to make money on the Web ranges from sound advise to sloppy suggestions. Fortunately for you, Outright.com is drudging through the muck, and pulling out a few simple tips you might just be able to utilize.
- Know what you offer. What are you selling? Is it a product or a service? If so, what makes it worthwhile? What makes it different? In essence, does your brand matter? Increasing your client base gets easier when you know what you’re selling, and who’s most likely to buy it.
- Lend out your niche. Yep, if you study sunbeam yellow widgets that lean slightly to the left, odds are you aren’t alone. Google the bejesus out of terms that match your specific widget fascination, and see who’s willing to pay for your borderline disturbing obsession. This article references offering niche blog content for a fee, but the same principle applies for Web sites, e-books, and any place else your expertise could be utilized.
- Get your “Linky Love” on by linking to other sites that are popular in your particular industry. If you blog, then recommend uber-popular bloggers in your circle by referencing them, and by commenting on their blogs. This can get you mucho traffic, which means you can start selling advertising space on your e-space.
Well? What did you think? Did you find those tips useful? Let us know by commenting below. After all, what’s the point of all this research if it’s not giving you information you can use to move your business forward?
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