Getting Started

Outright Entrepreneurs: Get Your Message to a Captive Audience with Creative Urinal Advertising

When you go to a public restroom, there are certain things you expect to see – namely “the facilities,” a sink, a mirror, and maybe, if you’re in a swanky sort of place, a lounge. But if Javier Ruedas of JustSkye Inc. has his way, men will see something new when they visit a public [...]

Posted by: Jennifer Escalona, March 1, 2010

Marketing and Networking Both Have Their Place… But Don’t Confuse Them!

Service-providing business owners have many options when they decide to increase their revenues. They can work harder and… well… not at all smarter by taking on more and more work at low prices from clients who can’t afford them or they can be the superstars they want to be by getting the word out about [...]

Posted by: Yolander Prinzel, February 3, 2010

Spending Money to Make Money

Being frugal runs in my family. My mother loved to tell the story of how back in the late 1970’s, she got a phone call from the local Gas Company congratulating her on having the lowest gas bill in the entire city during the coldest month of the year. That was a proud moment for my [...]

Posted by: Linda Sanchez, December 23, 2009

Why Web banners rock (or do they?)! 

As small business owners, our budget cups don’t necessarily runneth over—at least not for the first couple of years! So, when we’re nudged with the prospect of a must-do budget item, we examine that puppy from every end of the spectrum in efforts to make sure that it’s likely to be money well spent.
One of [...]

Posted by: Akilah Richards, October 27, 2009

Should Press Releases Still Be A Part of My Sound Marketing Strategy?

In this era of all things social media, should you still consider resorting to the "old school" method that is the Press Release? Are press releases the dinosaurs of PR, or is there still room in the shiny new car of media 2.0 for this older passenger?
Traditionally, press releases offer your existing and potential clients [...]

Posted by: Akilah Richards, October 8, 2009

10 Guerrilla Marketing Ideas for Small Businesses

What do tattooing a brand name on your forehead and wrapping a car with branding materials have in common? Both are forms of guerrilla marketing, and, for an unintentional entrepreneur, guerrilla marketing could be just what the doctor ordered when it comes to marketing on a shoestring budget.
In traditional marketing, budgets are spent on tv [...]

Posted by: Jennifer Escalona, September 21, 2009

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