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If your email marketing campaign is truly successful, you are going to notice because the new business will come rolling in. But marketing campaigns sometimes take a little while to work, leaving you scratching your [...]
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Posted by: Jennifer Escalona, September 3, 2009
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So you have your email marketing campaign ready to go. You have built a mailing list, figured out when and how you want to send your messages, and even composed a dynamic message or two. It’s tempting to try and copy and paste all of those emails you’ve collected into an email, compose your message, [...]
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Posted by: Jennifer Escalona, August 27, 2009
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We’ve been bringing you a series on the basics of email marketing, an easy, cost-effective and dynamic way to engage customers and potential customers with your small business. We’ve already talked about how to ethically build an electronic mailing list, and what types of information to send to subscribers, but today we’re going to get [...]
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Posted by: Jennifer Escalona, August 25, 2009
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Email marketing is a fantastic way to keep your products and services top of mind with your target audience. We recently brought you a post about building an email marketing mailing list the proper and ethical way, but what do you do once you have that list? Email marketing is more than just sending haphazard [...]
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Posted by: Jennifer Escalona, August 24, 2009
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