So you’ve decided to run a customer satisfaction survey. You have narrowed down the areas you would like to poll your customers about, and written out the questions you would like to ask. But even the best planned, most targeted survey won’t do you any good unless it gets into the hands of your customers. [...]
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Posted by: Jennifer Escalona, November 3, 2009
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So you own a high volume small business – perhaps an ecommerce store or a retail shop – and you’ve decided to gain customer service feedback through a survey without going to the expense of hiring a market research company. Our last post pointed out that it’s important to go into your survey with an [...]
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Posted by: Jennifer Escalona, October 29, 2009
A few months ago I wrote a post about the importance of asking for testimonials from your small business clients. That post – with advice about personally asking each client for a testimonial using questions tailored to your specific interaction – still holds true, but isn’t very practical for small business owners who own an [...]
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Posted by: Jennifer Escalona, October 28, 2009
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Chances are, if you look at a small business’s website, brochures or other marketing literature, you will run across at least one or two testimonials. But if you’re newly in business, what you might not realize is that clients and customers – unless they’ve been given once in a lifetime service – usually don’t spontaneously [...]
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Posted by: Jennifer Escalona, August 17, 2009
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