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Marketing the Romance out of Valentine’s Day

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Senator John Edwards might disagree, but as a small business owner I am a firm believer in the old adage that there is no such thing as bad publicity. I have to admit that my [...]

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Posted by: Linda Sanchez, February 12, 2010

Comments: 3

Outright Entrepreneurs: LTDchix.com Reminds Moms They Are “Living the Dream”

When Cindi Schmitzer and Nina Frye bundled their kids into the truck one morning in 2005 and headed for a trip to the beach, little did the two friends know that, by the end of the day they would have dreamed up the idea for a business. As their website explains:  Late that afternoon, as [...]

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Posted by: Jennifer Escalona, February 10, 2010

Outright Entrepreneurs: Bigtime Wireless a Big Deal in the Cell Phone Market

If you’re stuck in a 2-year cell phone contract, or embarrassed to pull out your ancient phone to answer a text in front of your friends, then entrepreneur Shai Atanelov feels for you. And better yet, he’s doing something about it with his company Bigtime Wireless, the web source for “unlocked GSM cell phones at [...]

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Posted by: Jennifer Escalona, February 3, 2010

Using Social Media 101

Sometimes I worry that I will never understand how to use social media well enough to promote my small business, and that I can’t keep up with the whirlwind of changes and opportunities that if offers me as a small business owner. I try to use a variety of social media to promote my online [...]

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Posted by: Linda Sanchez, January 30, 2010

Comments: 0

Outright Entrepreneurs: Online Boutique Allows Eco-Conscious Customers to “Wear the Earth”

When Tiffany Parks left her retail management job to start a new adventure as a stay at home mom, she soon grew tired of the sweat suit lifestyle.  She began to look for clothing with classic lines, but that were also sustainable and responsibly sourced.  When she failed to find clothing that met her standards [...]

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Posted by: Jennifer Escalona, January 26, 2010

Comments: 0

Spending Money to Make Money

Being frugal runs in my family. My mother loved to tell the story of how back in the late 1970’s, she got a phone call from the local Gas Company congratulating her on having the lowest gas bill in the entire city during the coldest month of the year. That was a proud moment for my [...]

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Posted by: Linda Sanchez, December 23, 2009

For Your Small Business, the Holidays are Coming Sooner than You Think

So, the Holidays are almost here and… Wait, what? If by holidays you mean Columbus Day and Halloween then yes, that’s right. But Christmas, Hanukkah and the other “holidays-with-a-capital-H” are months away! What’s all this talk about holidays?
Actually, if you are a small business owner, the holidays are going to creep up on you sooner [...]

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Posted by: Jennifer Escalona, September 24, 2009

Comments: 0

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  • More Insight to Starting Out

    • How to Price Your Goods and Services for the 21st Century, Part I
      My partner and I attended another useful and thought provoking Small Business Development Center sponsored workshop this...
      more   Posted in Getting Started by: Linda Sanchez
    • Finding Balance: The Zen of Productivity
      I’m not sure why I subscribe to so many business magazines; I never have time to read them. Maybe I hope that just the...
      more   Posted in Getting Started by: Linda Sanchez
    • Outright Entrepreneurs: Relevant Trafik is the Entertainment World’s Social Media Partner
      “Why invest time, energy, and money in driving traffic to your site if you don’t get an immediate return on your inv...
      more   Posted in Getting Started by: Jennifer Escalona
    • Outright Entrepreneurs: Get Your Message to a Captive Audience with Creative Urinal Advertising
      When you go to a public restroom, there are certain things you expect to see – namely “the facilities,” a sink, a ...
      more   Posted in Getting Started by: Jennifer Escalona
    • The Other Woman: Your Business’ Target Market
      Equal treatment for all business owners, men and women alike! Right? Perhaps not – gasp! Now before we make a colle...
      more   Posted in Getting Started by: Akilah Richards

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Outright: Simple Bookkeeping Online

Outright was created after watching a number of small businesses, like ourselves, struggle to capture all of their business deductions, often piecing together a number of different solutions. We consistently found that business owners spent too much time and effort on the least enjoyable part of running one's own business. So we built Outright. The goal is to keep it as simple as possible, helping entrepreneurs track all of their income and expenses to get their taxes done accurately.

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