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So you’ve decided to run a customer satisfaction survey. You have narrowed down the areas you would like to poll your customers about, and written out the questions you would like to ask. But even [...]
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Posted by: Jennifer Escalona, November 3, 2009
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So you own a high volume small business – perhaps an ecommerce store or a retail shop – and you’ve decided to gain customer service feedback through a survey without going to the expense of hiring a market research company. Our last post pointed out that it’s important to go into your survey with an [...]
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Posted by: Jennifer Escalona, October 29, 2009
A few months ago I wrote a post about the importance of asking for testimonials from your small business clients. That post – with advice about personally asking each client for a testimonial using questions tailored to your specific interaction – still holds true, but isn’t very practical for small business owners who own an [...]
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Posted by: Jennifer Escalona, October 28, 2009
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