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Finding Balance: The Zen of Productivity

I’m not sure why I subscribe to so many business magazines; I never have time to read them. Maybe I hope that just the quick glimpses I catch of their glossy covers filled with young energetic multimillionaire entrepreneurs will inspire me to business greatness.
The cover story of the March issue of Inc. Magazine, Secrets of [...]

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Posted by: Linda Sanchez, March 8, 2010

Email Marketing for Small Businesses, Part 5: Tracking the Success of Your Email Marketing Campaign

If your email marketing campaign is truly successful, you are going to notice because the new business will come rolling in. But marketing campaigns sometimes take a little while to work, leaving you scratching your head in the meantime. Other times, due to factors you may not even know about, your marketing campaign is actually [...]

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Posted by: Jennifer Escalona, September 3, 2009

Comments: 1

Email Marketing for Small Businesses, Pt 4: Choosing an Email Marketing Service Provider

So you have your email marketing campaign ready to go. You have built a mailing list, figured out when and how you want to send your messages, and even composed a dynamic message or two. It’s tempting to try and copy and paste all of those emails you’ve collected into an email, compose your message, [...]

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Posted by: Jennifer Escalona, August 27, 2009

Comments: 0

Email Marketing for Small Businesses, Part 3: Sending Dynamic Messages

We’ve been bringing you a series on the basics of email marketing, an easy, cost-effective and dynamic way to engage customers and potential customers with your small business. We’ve already talked about how to ethically build an electronic mailing list, and what types of information to send to subscribers, but today we’re going to get [...]

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Posted by: Jennifer Escalona, August 25, 2009

Comments: 0

Email Marketing for Small Businesses, Part 2: Know What and When to Send

Email marketing is a fantastic way to keep your products and services top of mind with your target audience. We recently brought you a post about building an email marketing mailing list the proper and ethical way, but what do you do once you have that list? Email marketing is more than just sending haphazard [...]

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Posted by: Jennifer Escalona, August 24, 2009

Comments: 0

Email Marketing for Small Businesses, Part 1: Building a Mailing List the Right Way

Sole-proprietors are always looking for ways to keep their businesses top of mind with customers. One low-key and cost effective way to do this is to use email marketing. With an email newsletter, you can keep your subscribers in touch with news from your company, offer new products, send invitations to events, solicit [...]

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Posted by: Paul O'Brien, August 21, 2009

Comments: 0

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Welcome to Outright - a place to get advice, and share your small business knowledge and experiences... right now!

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  • More Insight to Starting Out

    • How did this Happen? You’re in Business
      One of our most anticipated sessions at SXSW 2010 was the talk given by Becky McCray (Small Biz Survival) and Liz Straus...
      more   Posted in Getting Started by: Paul O'Brien
    • How to Price Your Goods and Services for the 21st Century, Part II
      In Part I of this article, I summarized a Four Step Process to evaluate and determine your pricing strategies for the 21...
      more   Posted in Getting Started by: Linda Sanchez
    • How to Price Your Goods and Services for the 21st Century, Part I
      My partner and I attended another useful and thought provoking Small Business Development Center sponsored workshop this...
      more   Posted in Getting Started by: Linda Sanchez
    • Outright Entrepreneurs: Relevant Trafik is the Entertainment World’s Social Media Partner
      “Why invest time, energy, and money in driving traffic to your site if you don’t get an immediate return on your inv...
      more   Posted in Getting Started by: Jennifer Escalona
    • Outright Entrepreneurs: Get Your Message to a Captive Audience with Creative Urinal Advertising
      When you go to a public restroom, there are certain things you expect to see – namely “the facilities,” a sink, a ...
      more   Posted in Getting Started by: Jennifer Escalona

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Outright: Simple Bookkeeping Online

Outright was created after watching a number of small businesses, like ourselves, struggle to capture all of their business deductions, often piecing together a number of different solutions. We consistently found that business owners spent too much time and effort on the least enjoyable part of running one's own business. So we built Outright. The goal is to keep it as simple as possible, helping entrepreneurs track all of their income and expenses to get their taxes done accurately.

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