Getting Started

Should Press Releases Still Be A Part of My Sound Marketing Strategy?

In this era of all things social media, should you still consider resorting to the "old school" method that is the Press Release? Are press releases the dinosaurs of PR, or is there still room in the shiny new car of media 2.0 for this older passenger?
Traditionally, press releases offer your existing and potential clients [...]

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Posted by: Akilah Richards, October 8, 2009

Courting Media Mentions for your Business? Help a Reporter Out

The old saying goes that “all press is good press.” But how do you get some of that press for yourself? Sure you can issue a press release, but unless your story is one of a kind or you have the budget for a top notch PR firm, it may not get picked up by [...]

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Posted by: Jennifer Escalona, August 4, 2009

Comments: 1

10 Simple, Local Promotions for Your Small Business

So you’ve hung out your shingle and now you’re just waiting for the clients and their dough to start rolling in. You’re waiting… And waiting…
The clients who desperately need your services are likely out there – perhaps even next door – but the problem is that they don’t know you’re there.
That’s where these simple, local [...]

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Posted by: Jennifer Escalona, July 20, 2009

Comments: 1