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Should Press Releases Still Be A Part of My Sound Marketing Strategy?

In this era of all things social media, should you still consider resorting to the "old school" method that is the Press Release? Are press releases the dinosaurs of PR, or is there still room in the shiny new car of media 2.0 for this older passenger?
Traditionally, press releases offer your existing and potential clients [...]

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Posted by: Akilah Richards, October 8, 2009

Courting Media Mentions for your Business? Help a Reporter Out

The old saying goes that “all press is good press.” But how do you get some of that press for yourself? Sure you can issue a press release, but unless your story is one of a kind or you have the budget for a top notch PR firm, it may not get picked up by [...]

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Posted by: Jennifer Escalona, August 4, 2009

Comments: 0

10 Simple, Local Promotions for Your Small Business

So you’ve hung out your shingle and now you’re just waiting for the clients and their dough to start rolling in. You’re waiting… And waiting…
The clients who desperately need your services are likely out there – perhaps even next door – but the problem is that they don’t know you’re there.
That’s where these simple, local [...]

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Posted by: Jennifer Escalona, July 20, 2009

Comments: 1

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Welcome to Outright - a place to get advice, and share your small business knowledge and experiences... right now!

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  • More Insight to Starting Out

    • Is Your Business Blog Worth Your Time?
      Nowadays, most business owners don't need much of a sales pitch to convince them of the potential benefits of creating a...
      more   Posted in Getting Started by: Akilah Richards
    • Hard Questions to Ask Yourself When Prioritizing
      Prioritizing can be one of the most challenging aspects of any small business. There is so much to do and so little time...
      more   Posted in Getting Started by: Linda Sanchez
    • How did this Happen? You’re in Business
      One of our most anticipated sessions at SXSW 2010 was the talk given by Becky McCray (Small Biz Survival) and Liz Straus...
      more   Posted in Getting Started by: Paul O'Brien
    • How to Price Your Goods and Services for the 21st Century, Part II
      In Part I of this article, I summarized a Four Step Process to evaluate and determine your pricing strategies for the 21...
      more   Posted in Getting Started by: Linda Sanchez
    • How to Price Your Goods and Services for the 21st Century, Part I
      My partner and I attended another useful and thought provoking Small Business Development Center sponsored workshop this...
      more   Posted in Getting Started by: Linda Sanchez

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Outright: Simple Bookkeeping Online

Outright was created after watching a number of small businesses, like ourselves, struggle to capture all of their business deductions, often piecing together a number of different solutions. We consistently found that business owners spent too much time and effort on the least enjoyable part of running one's own business. So we built Outright. The goal is to keep it as simple as possible, helping entrepreneurs track all of their income and expenses to get their taxes done accurately.

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