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“Why invest time, energy, and money in driving traffic to your site if you don’t get an immediate return on your investment?” asks RelevantTrafik.com. “To increase your sales, you have to reach out and touch [...]
Posted by: Jennifer Escalona, March 3, 2010
When you go to a public restroom, there are certain things you expect to see – namely “the facilities,” a sink, a mirror, and maybe, if you’re in a swanky sort of place, a lounge. But if Javier Ruedas of JustSkye Inc. has his way, men will see something new when they visit a public [...]
morePosted by: Jennifer Escalona, March 1, 2010
Service-providing business owners have many options when they decide to increase their revenues. They can work harder and… well… not at all smarter by taking on more and more work at low prices from clients who can’t afford them or they can be the superstars they want to be by getting the word out about [...]
morePosted by: Yolander Prinzel, February 3, 2010
In this era of all things social media, should you still consider resorting to the "old school" method that is the Press Release? Are press releases the dinosaurs of PR, or is there still room in the shiny new car of media 2.0 for this older passenger?
Traditionally, press releases offer your existing and potential clients [...]
Posted by: Akilah Richards, October 8, 2009
What do tattooing a brand name on your forehead and wrapping a car with branding materials have in common? Both are forms of guerrilla marketing, and, for an unintentional entrepreneur, guerrilla marketing could be just what the doctor ordered when it comes to marketing on a shoestring budget.
In traditional marketing, budgets are spent on tv [...]
Posted by: Jennifer Escalona, September 21, 2009
Comments: 1
We’ve been bringing you a series on the basics of email marketing, an easy, cost-effective and dynamic way to engage customers and potential customers with your small business. We’ve already talked about how to ethically build an electronic mailing list, and what types of information to send to subscribers, but today we’re going to get [...]
morePosted by: Jennifer Escalona, August 25, 2009
Comments: 0
Email marketing is a fantastic way to keep your products and services top of mind with your target audience. We recently brought you a post about building an email marketing mailing list the proper and ethical way, but what do you do once you have that list? Email marketing is more than just sending haphazard [...]
morePosted by: Jennifer Escalona, August 24, 2009
Comments: 0
Your Livelihood Right Now
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Asked Mar 10, 2010
by Paul O'Brien
