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Getting Started

Developing a Brand Essence to Capture and Keep Your Clients

Sometimes family, friends or even my Basics of Selling on eBay students will ask me if I will sell some high-ticket item for them on eBay – handbags, jewelry, gift cards, etc. They know that with more than 5000 feedback scores and a 100% positive feedback score, I get a lot of traffic to my [...]

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Posted by: Linda Sanchez, April 22, 2010

Comments: 2

I Swear A Genie Didn’t Grant Me My Business

One of the most common questions I get as a freelancer is “how did you do it.” Sometimes I wake up and ask myself the same question. During years of working for companies, I looked at freelancers from afar, wondering whether they were geniuses or just crazy.  Now I know that it comes down to [...]

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Posted by: Sarah Snyder, March 30, 2010

Comments: 3

Outright Entrepreneurs: Relevant Trafik is the Entertainment World’s Social Media Partner

“Why invest time, energy, and money in driving traffic to your site if you don’t get an immediate return on your investment?” asks RelevantTrafik.com.  “To increase your sales, you have to reach out and touch your customers in a way that traditional marketing strategies can’t.”
Relevant Trafik founder Gary Nicholson provides a one stop web shop [...]

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Posted by: Jennifer Escalona, March 3, 2010

Outright Entrepreneurs: Get Your Message to a Captive Audience with Creative Urinal Advertising

When you go to a public restroom, there are certain things you expect to see – namely “the facilities,” a sink, a mirror, and maybe, if you’re in a swanky sort of place, a lounge. But if Javier Ruedas of JustSkye Inc. has his way, men will see something new when they visit a public [...]

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Posted by: Jennifer Escalona, March 1, 2010

Marketing and Networking Both Have Their Place… But Don’t Confuse Them!

Service-providing business owners have many options when they decide to increase their revenues. They can work harder and… well… not at all smarter by taking on more and more work at low prices from clients who can’t afford them or they can be the superstars they want to be by getting the word out about [...]

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Posted by: Yolander Prinzel, February 3, 2010

Should Press Releases Still Be A Part of My Sound Marketing Strategy?

In this era of all things social media, should you still consider resorting to the "old school" method that is the Press Release? Are press releases the dinosaurs of PR, or is there still room in the shiny new car of media 2.0 for this older passenger?
Traditionally, press releases offer your existing and potential clients [...]

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Posted by: Akilah Richards, October 8, 2009

10 Guerrilla Marketing Ideas for Small Businesses

What do tattooing a brand name on your forehead and wrapping a car with branding materials have in common? Both are forms of guerrilla marketing, and, for an unintentional entrepreneur, guerrilla marketing could be just what the doctor ordered when it comes to marketing on a shoestring budget.
In traditional marketing, budgets are spent on tv [...]

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Posted by: Jennifer Escalona, September 21, 2009

Comments: 1

Email Marketing for Small Businesses, Part 3: Sending Dynamic Messages

We’ve been bringing you a series on the basics of email marketing, an easy, cost-effective and dynamic way to engage customers and potential customers with your small business. We’ve already talked about how to ethically build an electronic mailing list, and what types of information to send to subscribers, but today we’re going to get [...]

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Posted by: Jennifer Escalona, August 25, 2009

Comments: 0

Email Marketing for Small Businesses, Part 2: Know What and When to Send

Email marketing is a fantastic way to keep your products and services top of mind with your target audience. We recently brought you a post about building an email marketing mailing list the proper and ethical way, but what do you do once you have that list? Email marketing is more than just sending haphazard [...]

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Posted by: Jennifer Escalona, August 24, 2009

Comments: 1

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  • More Insight to Starting Out

    • Creative Ideas for Passive Income Streams
      There have been a few posts here on Outright recently regarding ideas for financing your business, and with good reason....
      more   Posted in Getting Started by: Ina Stanley
    • Whip Time into Shape with Timesheets.com
      Time. For business owners, there’s never enough of it. Many of us get paid based on the amount of time we spend on var...
      more   Posted in Getting Started by: Jennifer Escalona
    • Creative Alternatives to Finance Your Small Business – Part 2
      As we all work hard to grow our businesses we are offered opportunities to grow and take a bit more risk that would have...
      more   Posted in Getting Started by: Steven Fisher
    • Self-Employed Health Insurance and Your Taxes-What’s the Deal?
      As an independent business owner, if you want health care coverage, you have to pay for it yourself. In recognition of t...
      more   Posted in Getting Started by: Mariette Knoblauch
    • Identity Theft: Social Media’s Dirty Little Secret
      What would we do without social media? Facebook users wouldn’t be able to enjoy their high school bullies’ misfortun...
      more   Posted in Getting Started by: Sarah Snyder

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    Streamlining the work involved with working for yourself, Outright.com will help you pay the right taxes, simplify record keeping, and keep your business on track and growing. Created after watching entrepreneurs struggle to capture business deductions, mileage, and manage contractors. Believing you spend way too much time and effort on the least enjoyable part of your livelihood, Outright's goal is to make it simple; free bookkeeping on auto pilot to get you the right answers, right now.

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