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In Part I of this article, I summarized a Four Step Process to evaluate and determine your pricing strategies for the 21st century that I learned at a Small Business Development Center workshop presented by [...]
Posted by: Linda Sanchez, March 12, 2010
My partner and I attended another useful and thought provoking Small Business Development Center sponsored workshop this week. It was presented by Jane Johnson, a B2BCFO Partner out of Northern Massachusetts. She drove home the truth that the nature of selling and buying has changed and will continue to change in the 21st century. New [...]
morePosted by: Linda Sanchez, March 10, 2010
I’m not sure why I subscribe to so many business magazines; I never have time to read them. Maybe I hope that just the quick glimpses I catch of their glossy covers filled with young energetic multimillionaire entrepreneurs will inspire me to business greatness.
The cover story of the March issue of Inc. Magazine, Secrets of [...]
Posted by: Linda Sanchez, March 8, 2010
“Why invest time, energy, and money in driving traffic to your site if you don’t get an immediate return on your investment?” asks RelevantTrafik.com. “To increase your sales, you have to reach out and touch your customers in a way that traditional marketing strategies can’t.”
Relevant Trafik founder Gary Nicholson provides a one stop web shop [...]
Posted by: Jennifer Escalona, March 3, 2010
When you go to a public restroom, there are certain things you expect to see – namely “the facilities,” a sink, a mirror, and maybe, if you’re in a swanky sort of place, a lounge. But if Javier Ruedas of JustSkye Inc. has his way, men will see something new when they visit a public [...]
morePosted by: Jennifer Escalona, March 1, 2010
Equal treatment for all business owners, men and women alike! Right? Perhaps not – gasp!
Now before we make a collective mad dash to our garages to dig out our picket signs about all-things-fairness, (because, truth be told, that’s how I felt when I first starting researching this topic!) let’s explore some considerations to see if [...]
Posted by: Akilah Richards, February 25, 2010
Comments: 2
As a child, did you ever wonder what your teacher did over summer vacation? Nitesh Banta wondered that too, and to his dismay he found out that many teachers have to settle for subpar summer opportunities that do not fit with their skills, training and education. Upon further research, he found that many companies are [...]
morePosted by: Jennifer Escalona, February 24, 2010
Did you know that you spend an extra $80 to $100 per year on your energy bill simply by leaving your computer on at night? Well, Michael Turcotte knows all that and more, and his company, Turn Cycle Solutions is in the business of lowering residential and commercial energy costs while building a greener world.
Michael [...]
Posted by: Jennifer Escalona, February 22, 2010
For those of you out there who, like me, have little or no formal business training, it can sometimes seem overwhelming to be at the helm of your small business. I took a break recently to meet an old friend, a budding entrepreneur, for lunch. She invited me to come early and attend a business [...]
morePosted by: Linda Sanchez, February 5, 2010
Comments: 9
Service-providing business owners have many options when they decide to increase their revenues. They can work harder and… well… not at all smarter by taking on more and more work at low prices from clients who can’t afford them or they can be the superstars they want to be by getting the word out about [...]
morePosted by: Yolander Prinzel, February 3, 2010
Your Livelihood Right Now
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